Memphis, TN (April 15, 2019) – Leading brand communications agency Archer Malmo took home one of the coveted Best of Show awards for its public relations campaign for Cytozyme at the annual National Agri-Marketing Association (NAMA) ‘Best of NAMA’ awards ceremony in Kansas City, Missouri, on April 10. In total, the agency brought home six national awards for multiple clients.
Archer Malmo was tasked to introduce Cytozyme – a company that develops innovative, ecologically-friendly technologies that maximize a plant’s natural genetic power – to the USA row crop market. Through its “See the Science” campaign, Archer Malmo shared the Cytozyme lab experience with key media through an interactive media kit that leveraged augmented reality to showcase germinating seeds. The lab experience was also recreated for growers at the agriculture industry’s premier trade show, Commodity Classic, where Cytozyme scientists conducted experiments onsite.
“We’re honored to receive a Best of Show for the second time in three years, and equally proud of winning national awards for three separate clients, which shows the true depth and diversity of our ag practice,” said Fred Nichols, vice president and account director at Archer Malmo. “Bringing the Cytozyme lab experience to life was pivotal in introducing our client’s product to a new market. It’s great to see our team’s hard work on Cytozyme as well as other client campaigns be recognized by NAMA on a national level.”
Additionally, NAMA presented Archer Malmo and its clients with the following national awards:
Cytozyme (Salt Lake City, UT)
- Best of Show – Public Relations: Cytozyme Launch at Commodity Classic
- Media Relations: 1st – Cytozyme Media Kit
- Multimedia Campaigns (Local): 1st – Cytozyme “See the Science” Campaign
Shooting Hunger (Columbia, TN)
- Company/Producer-Funded Advertising Campaign Directed to Consumers: Merit – Shooting Hunger Campaign
- Company/Producer-Funded Advertising Campaign Element Directed to Consumers: Merit – Shooting Hunger Campaign
Valent U.S.A. (Walnut Creek, CA)
- Billboards/Outdoor Ads: 1st – Fierce Herbicide for Valent U.S.A.
The ‘Best of NAMA’ competition offers five award categories: advertising, PR, digital, consumer and specialty. For each of the five categories, a Best of Show award is chosen. As of 2017, an overall Grand Champion is chosen among the five Best of Show winners, the first-ever recipient being Archer Malmo’s work on the Cotton Board’s “Renew Your Faith in Cotton” advertising campaign.
NAMA is the nation’s largest association for professionals in marketing and agribusiness, spanning across 22 chapters and 6 regions throughout the USA. Earlier this year, Archer Malmo received 30 regional Best of NAMA awards for the Mid-South Chapter.